NAP consistency for local SEO in Tonbridge

Published 23 September 2026 · by Tonbridge Web Design

Quick answer: Use one business name, one address format and one phone number on the website, Google Business Profile and every directory in Tonbridge.

A citation hygiene guide for Tonbridge and Tunbridge Wells, Sevenoaks, Paddock Wood and Hildenborough: one name, one address, one phone. This guide is written for businesses in Tonbridge and Tunbridge Wells, Sevenoaks, Paddock Wood and Hildenborough.

What NAP is

Name, address, phone. Google uses agreement between sources to decide you are a real Tonbridge business. a builder covering West Kent with two spellings of the street looks like two firms.

On the website

Footer, contact page, schema and map embed must match. If you serve Tunbridge Wells, Sevenoaks, Paddock Wood and Hildenborough, list towns in copy; do not invent extra registered offices.

Directories and old listings

Hunt old Yell, Facebook and Apple listings. A stale number from a previous Tonbridge shop kills trust. West Kent buyers compare Tonbridge and Tunbridge Wells firms side by side.

Keep it maintained

Tonbridge Web Design sets a single source of truth on sites from £150. When you move or change numbers, update the site first, then the profile.

Ask us to audit your citations.

Frequently asked questions

Does a tracking number break NAP?

On ads, maybe. On the organic site and profile, keep the public number stable.

Ltd name vs trading name?

Pick the name customers search. Use the legal name in the footer if they differ.

How fast do citation fixes work?

Weeks, not hours. Consistency has to be crawled.